he NOBL Story
Imagine two guys with 50 years of combined experience in the pet food industry deciding to put “Pets Before Profit.” That’s how we got started as Guardian Pet Food, and eventually became who we are today: NOBL Foods
As NOBL Foods, our mission is to provide the most nutrient dense pet food with the highest digestibility in a convenient bar for pet owners “on the go.” Our pets deserve the highest quality nutrition and we know that the best nutrients come from nature’s ingredients. We also believe that pet owners shouldn’t need the internet to understand what is in their pet’s food. If you can’t read it, don’t feed it! That’s no nonsense and no bull! Right?
We Believe
Every pet should live their best life. Some days, that’s zipping up the trailhead or jumping into the car for a road trip. Other times, it’s tagging along to work or simply snuggling on the couch. Whatever the day brings, we make it easier for pets to get the balanced, natural nutrition that fuels their fun.
With nutrient-dense products for a healthy diet and lightweight, convenient packaging that leaves little trace, we see to it that pets and their parents can live their best lives together everywhere, every day.
Sustainability
How you feed your dog is important—and that includes how your food is created, shipped, and stored too.
For starters, we use an extremely limited number of select ingredients, all from nature, with no synthetic vitamins or minerals. Our foods are nutrient-dense and provide the highest digestibility percentages you’ll find in any pet food! And here’s what else makes the food you get from us stand out from the pack:
We are a pending certified B-Corp. Our goal is to be an industry leader in setting new standards of transparency along with elevating the social and environmental conscience of the industry. We aspire to be a “Zero-Waste” manufacturer and have started down that path by partnering with TerraCycle, the global leader in “eliminating the idea of waste.” All our ingredients are grown/raised in the USA and Canada. We proudly manufacturer our foods and treats in Canada and the USA. And all our packaging and shipping materials are made in the USA.
We believe life is an adventure, and it’s even better when shared with your dog for years to come.